You can play a Manager from your hand without having to spend Crowd Points. You can only have one Manager in play at a time. If you want to replace a Manager you have in play, you must fire them first by discarding them.
If you don’t have a Manager in your hand to play, you can spend Crowd Points to search the Ring deck for the first Manager you find and play them immediately.
The base cost to hire a Manager is five Crowd Points. This cost is reduced by the Audience Modifier on your Gimmick.
You must play the Manager you find. You can only skip over any Managers you don’t meet the requirements to keep in play.